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Why Your Sales Training Isn't Showing Up in Your Numbers

Turning sales training into revenue through disciplined customer call execution, stronger managers and field coaching

Executive Fireside Dialogue · Kuala Lumpur · In partnership with MGCC

Tuesday, 3 November 2026 | 10:30 AM – 12:00 PM (MYT)

Venue: MGCC Boardroom, Menara Hap Seng 2, Kuala Lumpur

2, Plaza Hap Seng, Lot 20-01, Level 20 Menara Hap Seng, 1, Jalan P. Ramlee, Kuala Lumpur, 50250 Kuala Lumpur.

Complimentary · Limited to 20 seats for business and sales leaders

Register Now

Four questions every sales leader should be asking

  1. The leak. You have invested in sales training. How much of it actually reaches your customer?
  2. The playing manager. Your best salesperson is now a manager. Is your team stronger, or did you lose a great seller?
  3. The forecast. Can you trust this quarter's forecast? What would make it reliable every quarter?
  4. The customer call. Do your reps walk into a customer call with a written plan, a must-get objective and a way to close? Or does everyone do their own thing?

From an EPIC Sales Transformation Programme case study, medical devices, Japan.

  • +21.5% sales growth in the field-coached group vs. the previous year
  • -0.2% in the business-as-usual group over the same 9 months
  • 1st time in 8 years, the company hit its stretch sales target, after 12 months of EPIC

Speakers

Shawn D’Cotta

Shawn D’Cotta

Head of APAC, Cegos Asia Pacific
Ziya Muhamedcani

Ziya Muhamedcani

Strategic Partner, Cegos Asia Pacific

Agenda

Time (SGT)Session
8:30 AMRegistration, breakfast and networking
9:00 AMWelcome and introduction, Shawn D'Cotta
9:05 AMFireside conversation: Shawn D'Cotta interviews Ziya Muhamedcani
9:40 AMPreview of the EPIC Sales Transformation Programme, Ziya Muhamedcani
10:00 AMOpen Q&A
10:15 AMKey takeaways and group photo
10:20 AMNetworking and 1-to-1 conversations
11:00 AMClose

Who should attend:

  • CEOs, General Managers and Country Heads accountable for revenue
  • Sales Directors and Heads of Sales
  • Commercial and Business Development leaders
  • HR and L&D heads who own sales capability budgets

What you take away:

  • A sharper view of where your sales training investment leaks before it reaches the customer
  • What separates a coaching manager from a "playing manager", and what to change first
  • A simple standard for customer call planning and execution that every rep can follow
  • Real evidence of what field coaching does to sales results
  • One practical change you can make in the next 90 days

Reserve your seat

Tuesday, 3 November 2026 | 10:30 AM – 11:00 PM (MYT)

Seats are limited to 20 and confirmed by the Cegos team. You will receive an acknowledgement right away and a confirmation once your seat is approved.