Sales Training

The secrets of successful sales


At Cegos, we help your sales people improve their performance, their relationship with clients, and ultimately the performance of your business.

The key to successful sales involves listening as much as talking, alongside building a mutually beneficial relationship of trust between the people who buy and the people who sell. Based on this concept, we offer a variety of sales training programmes, all of which have one thing in common – they actually work, and we can prove it.

Cegos sales training transforms average salespeople into high-performing salespeople – the ones who hit their targets and increase your profits.

Our approach focuses on four key questions:

1. What do you and your customers want from your sales people?

2. What makes the difference between an average performer and a high performer, and how can that be shared?

3. How do you retain talent and keep developing them to deliver more?

4. What kind of relationship do you want with your key customers?

We’ve all encountered superior selling where we are persuaded to buy a product that might not be the cheapest or the market leader, almost without noticing. None of this happens by accident. The best salespeople use techniques that can be taught in the right environment, so our programmes include plenty of stimulation and real-life scenarios.

Sales Training courses include:

High Performance Selling

Influence and Persuasion

Our courses show salespeople how to build trust, respond to a customer’s hidden needs, use their passion and drive in presenting a deal, understand the motivation of your customers, and how to use all of these to close bigger and better deals.

Cegos offer face-to-face sales training, e-learning, and blended courses – all of which can be tailored to the specific needs of your business.

To discover more about how we can add value to your sales activity, contact us today.