Influencing and persuasion

How to convince your customers

In this highly competitive world, what gives your sales team the edge over their rivals? The answer is influence and persuasion, all of which helps make a sale and develops long-term client loyalty.

This course helps your team develop existing skills, hone natural talent, and share techniques that allow them to win those all-important contracts.

Suitable for sales executives or anybody in a role that involves selling products or services, delegates will learn winning techniques that lead to winning results.

The Influencing and Persuasion course blends e-learning and classroom training, and provides participants with a deep understanding of the principles of ethical selling; the elements that make up conviction and persuasion; identifying and understanding the customer’s needs and point of view; enhanced communication skills; listening techniques; building genuine relationships with clients, and using charisma.

Trainers use role playing, peer coaching, case studies and quick, effective exercises to ensure your team comes away with a hugely enhanced ability to influence and persuade clients.

By the end of the course, delegates will be able to:

  • Actively listen, understand the customer’s values, and offer solutions that they really need
  • Communicate well and display greater confidence in business dealings
  • Use charisma, argument and persuasion to win more short-term sales and nurture long-term customer loyalty
  • Share successful techniques with wider sales teams, using meaningful mutual values and approaches

Contact us today to discover how we can help your team to improve their influencing and persuasion skills

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6980 2973

+65 6980 2973

08:00 - 17:30 Monday to Friday