Strategic Partners
Ziya Muhamedcani
Strategic Partner (Japan)
We are proud to collaborate with Ziya Muhamedcani as a Strategic Partner of Cegos in Japan. With over 30 years of international experience across Japan, the United States, and Asia, Ziya brings deep expertise in sales, marketing, and capability development. He began his career with the Carnation Company before taking on senior leadership roles at Johnson & Johnson, leading Sales and Marketing functions across multiple markets.
In 1992, he founded Madison Company, delivering consulting and training services across Japan, the US, and Asia, and later established Sales Institute Japan in 2010, focusing on sales excellence tailored to the Japanese market. Over the course of his career, Ziya has delivered more than 500 classroom training sessions, conducted over 1,500 field coaching engagements, and trained more than 5,000 sales and marketing professionals. He is fluent in both English and Japanese, enabling him to support organisations with locally relevant, high-impact capability development aligned with global best practices.
In 1992, he founded Madison Company, delivering consulting and training services across Japan, the US, and Asia, and later established Sales Institute Japan in 2010, focusing on sales excellence tailored to the Japanese market. Over the course of his career, Ziya has delivered more than 500 classroom training sessions, conducted over 1,500 field coaching engagements, and trained more than 5,000 sales and marketing professionals. He is fluent in both English and Japanese, enabling him to support organisations with locally relevant, high-impact capability development aligned with global best practices.
Kazuya (Kaz) Araki
Strategic Partner (Japan)
We are pleased to collaborate with Kazuya (Kaz) Araki as a Strategic Partner of Cegos in Japan. Kaz brings extensive international business experience across both Japanese and foreign-affiliated companies, spanning B2B and B2C sectors. During his tenure with a Sony Group audio equipment manufacturer, he led sales and marketing across Southeast Asia and China, driving new market entry and business development.
Over an eight-year period, he successfully built and structured local sales teams and established regional sales frameworks. After completing business school and returning to Japan, Kaz spent approximately 16 years in senior leadership roles, including Head of Sales & Marketing and later Representative Director (Country Manager) for several U.S. and German multinational subsidiaries. During this time, he led major organisational integrations and transformations, including post-M&A initiatives, strengthening business performance and market positioning.
Over an eight-year period, he successfully built and structured local sales teams and established regional sales frameworks. After completing business school and returning to Japan, Kaz spent approximately 16 years in senior leadership roles, including Head of Sales & Marketing and later Representative Director (Country Manager) for several U.S. and German multinational subsidiaries. During this time, he led major organisational integrations and transformations, including post-M&A initiatives, strengthening business performance and market positioning.
Sophie Giang
Strategic Partner (Vietnam)
We are pleased to collaborate with Sophie, Managing Director of Veridica, as a Strategic Partner of Cegos in Vietnam.
With over a decade of experience in project management, international cooperation, and client relationship management, she brings deep expertise in supporting foreign investors navigating the Vietnamese market. Her work is guided by strong values of truth, wisdom, and integrity — fully aligned with Cegos’ commitment to impactful and responsible transformation.
🌏 Areas of Expertise
Strategic advisory on market entry and foreign direct investment (FDI) in Vietnam
Navigating regulatory frameworks, reforms, and emerging market opportunities
Enabling cross-cultural collaboration, bridging European, Vietnamese, and broader Asian business practices
💬 Languages
English, French, and Vietnamese — ensuring seamless engagement with international stakeholders
Vietnam continues to position itself as one of Asia’s most dynamic and promising markets. Through this partnership, we aim to support organisations in building the capabilities needed to successfully enter, grow, and operate in this evolving landscape.
With over a decade of experience in project management, international cooperation, and client relationship management, she brings deep expertise in supporting foreign investors navigating the Vietnamese market. Her work is guided by strong values of truth, wisdom, and integrity — fully aligned with Cegos’ commitment to impactful and responsible transformation.
🌏 Areas of Expertise
Strategic advisory on market entry and foreign direct investment (FDI) in Vietnam
Navigating regulatory frameworks, reforms, and emerging market opportunities
Enabling cross-cultural collaboration, bridging European, Vietnamese, and broader Asian business practices
💬 Languages
English, French, and Vietnamese — ensuring seamless engagement with international stakeholders
Vietnam continues to position itself as one of Asia’s most dynamic and promising markets. Through this partnership, we aim to support organisations in building the capabilities needed to successfully enter, grow, and operate in this evolving landscape.