Sales and Customer Relationship

An optimal customer relationship is a long-term relationship of trust that generates satisfaction, loyalty and reflects on the image of the company and its results.

This relationship is built and worked by acting on relational and emotional levers that allows the salesperson to service the needs of their clients.

But before such relationship can be established, practicing active listening to customers is essential for all salespeople. What happens if clients do not feel understood; or what could have been if salespeople have listened differently?