Sales and Customer Relationship

An optimal customer relationship is a long-term relationship of trust that generates satisfaction, loyalty and reflects on the image of the company and its results.

This relationship is built and worked by acting on relational and emotional levers that allows the salesperson to service the needs of their clients.

But before such relationship can be established, practicing active listening to customers is essential for all salespeople. What happens if clients do not feel understood; or what could have been if salespeople have listened differently?

Customer Relationship

• The challenges of customer relations
• Customer relationship: building trust
• Customer relationship: practicing active listening
• Developing loyalty through customer relationships

Sales and Negotiation

• The art of persuading through listening
• Convincing customers with a winning offer

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