Customer relationship: practicing active listening

Topic: Sales and Customer relationship

Every customer is different.

If you know how to listen and ask questions, they will tell you their needs, as well as who they are, their values, their beliefs and their emotions. Understanding customers and their needs will then help you secure buy-in for your proposed solution.

Learning objectives:

Exercises and practical case studies to help you practice asking your customer the right questions:

  • How to encourage customers to talk when making contact.
  • When to ask the right questions.
  • Manage obstacles to mutual understanding.
  • Use the right techniques to achieve emphatic listening.

Topic: Sales and Customer relationship

Every customer is different.

If you know how to listen and ask questions, they will tell you their needs, as well as who they are, their values, their beliefs and their emotions. Understanding customers and their needs will then help you secure buy-in for your proposed solution.

Learning objectives:

Exercises and practical case studies to help you practice asking your customer the right questions:

  • How to encourage customers to talk when making contact.
  • When to ask the right questions.
  • Manage obstacles to mutual understanding.
  • Use the right techniques to achieve emphatic listening.

Watch preview video here:

Learning outcomes:

You are now able to establish successful first contact with your customer and glean the information you need by asking the right questions.

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