Convincing customers with a winning offer

Topic: Sales and Customer relationship

When making a purchase, customers need to be convinced that the offer on the table is actually what they need. To persuade your customers, you need to showcase the values that lie behind your sales approach. In other words, your customer needs to understand that your proposal matches their needs, imperatives and motivations.

No matter how good you are at building relationships and no matter how deep your product and sales knowledge, you can only truly persuade customers by using a structured, organized approach, supported by a detailed argument plan for your specific targets.

Learning objectives:

Immerse in the customer’s world to better understand their needs and imperatives. Exercise a practical, useful argument-building method to set you apart from the competition:

  • How to identify the factors driving your customer’s buying decision.
  • When to adapt your offer and your arguments to cement your credibility.
  • How to use comparative arguments in an ethical way to convince your customer when faced with an offer from a competitor.
  • To structure your offer in a way that convinces effectively.

Watch preview video here:

Learning outcomes:

You are now able to convince customers (with integrity) with well- structured arguments and a tangible, irrefutable argument technique.

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