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Training - AI for Content Creation

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Training - AI for Content Creation

Who is this pro training aimed at?

  • Marketing and digital communication manager, community manager, social media manager, marketing and communication project manager.
  • Press relations manager, digital recruiter, and web content writer.
  • Anyone who creates content using generative artificial intelligence.

The objectives of the training

  • Discover the range of AI tools to enhance your content marketing.
  • Quickly produce diverse content using generative Artificial Intelligence tools.
  • Test AI tools and integrate them into your omnichannel approach.

The strengths of the training

  • A highly practical, non-technical training, accessible to everyone with no prior knowledge of generative artificial intelligence tools required.
  • This training focuses on applying skills in workplace situations by combining the benefits of group training with individual digital learning activities for greater effectiveness.
  • Includes access to a comprehensive and regularly updated toolkit.
  • This learning journey is eligible for 14 PDUs in the Ways of Working area to maintain your PMP® or PgMP® certification. 

Prerequisites

Participants should have internet access and a device capable of connecting to various AI tools used in the training.

The program of training

How to make the most of Generative Artificial Intelligence tools to quickly create marketing content while adding your own human touch? How to sort through the multitude of available tools?

Thanks to this training, you will be able to create engaging, differentiating, and personalised content using these tools and structure your digital content production for social networks and the web.

During - Group Session

1 - Understand the challenges of generative Artificial Intelligence

  • Generative Artificial Intelligence: What is it? Identify opportunities for content creation: text, rich media (visuals, videos), voice, music...

2 - Make AI your ally to boost productivity in your content strategy

  • Structure a high-quality prompt: define the request’s objective, context, target audience, expected format, and tone.
  • Adopt a content production methodology tailored to the functioning and limitations of AI tools.
  • Combine human creativity with Artificial Intelligence: use chatbots as brainstorming tools for self-collaboration.

3 - Explore and experiment with the best free generative AI tools on the market

  • Exercises
    • Produce text-based content: Blog articles, summaries, Email campaigns
    • Create visuals and illustrations
    • Edit your visuals independently
    • Generate short videos
    • Create content for social media

4 - Structure the integration of generative AI into your profession

  • Consider the legal limits and risks associated with AI-generated content.
  • Regulate the use of generative AI with a charter.
  • Identify the skills to continue developing.
  • Engage in continuous learning by setting up monitoring on the topic: follow key reference accounts and build a toolkit.
Assessment

An online questionnaire to assess your acquired skills.

Ready-to-use training

Reference : 9526

  • Duration : 2 Days

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