Sales Training

The secrets of successful sales


At Cegos, we help your sales people improve their performance, their relationship with clients, and ultimately the performance of your business.

The key to successful sales involves listening as much as talking, alongside building a mutually beneficial relationship of trust between the people who buy and the people who sell. Based on this concept, we offer a variety of sales training programmes, all of which have one thing in common – they actually work, and we can prove it.

Cegos sales training transforms average salespeople into high-performing salespeople – the ones who hit their targets and increase your profits.

Our approach focuses on four key questions:

1. What do you and your customers want from your sales people?

2. What makes the difference between an average performer and a high performer, and how can that be shared?

3. How do you retain talent and keep developing them to deliver more?

4. What kind of relationship do you want with your key customers?

We’ve all encountered superior selling where we are persuaded to buy a product that might not be the cheapest or the market leader, almost without noticing. None of this happens by accident. The best salespeople use techniques that can be taught in the right environment, so our programmes include plenty of stimulation and real-life scenarios.

Sales Training courses include:

High Performance Selling

Influence and Persuasion

Our courses show salespeople how to build trust, respond to a customer’s hidden needs, use their passion and drive in presenting a deal, understand the motivation of your customers, and how to use all of these to close bigger and better deals.

Cegos offer face-to-face sales training, e-learning, and blended courses – all of which can be tailored to the specific needs of your business.

To discover more about how we can add value to your sales activity, contact us today.  

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6980 2973

+65 6980 2973

08:00 - 17:30 Monday to Friday