Master Classes – High Performance Selling

Whether the delegate is just starting out, or looking to brush up on existing skills, this course offers everything they need to evolve from being an average sales person into an effective sales person.

High Performance Selling will result in better long-term relationships, increased client loyalty and quicker sales.

At its heart, it’s all about empathy – understanding the true needs of the buyer, and finding a way to present them with the product or service they need, in a way that makes the decision to buy as easy as possible at a price that is right for both. By demonstrating a thorough understanding of customer wishes, a sales person inspires trust – trust that will lead to a fulfilling long-term relationship for both parties.

Course Description

The High Performance Selling course are all designed and led by experienced sales people – people who have achieved at high levels in all sectors of business (retail, industrial, service and financial) people who don’t just talk the talk, but have walked the walk! They will support learning through real-life scenarios, teamwork, and stimulating role-playing sessions – allowing everyone taking part to see sales from a fresh perspective.

Ultimately, we all want to make sales quicker, build long-term relationships, and enjoy a trusting and open partnership with clients. Only by working for and with our customers can we achieve that – and that means understanding them, not just pitching to them. This is all about sales with soul – not just spin.

Course Objectives

  • Develop a collaborative sales approach that takes into account the buyer’s decision-making process
  • Understand the buyer’s explicit and implicit needs
  • Convince the customer by including relationship and emotional aspects
  • Steer through to the final agreement
  • Build a relationship of trust

Master Classes


We’re here

Monday to Friday

08:00 – 17:30

+65 6977 7212

Cegos Asia Pacific Pte Ltd

152 Beach Road,

Gateway East #24-08,

Singapore 189721

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6980 2973

+65 6980 2973

08:00 - 17:30 Monday to Friday