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WT: Corporate Social Responsibility (CSR): Defining a Winning Strategy

  • Available languages   UK>   FR
Ready-to-use training
Duration
2 Days
Reference
6442
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For whom ?

Who is this pro training aimed at?

  • CSR and/or Sustainability Manager, Manager, Consultant with a basic understanding of sustainable development and CSR.
  • SME Director.

N/A

Program

The program of training

Within a company, CSR (Corporate Social Responsibility) can be seen as a genuine opportunity to build a more sustainable strategy.

This training provides an understanding of CSR challenges and equips participants with the essential tools to implement it effectively, helping to structure a strategy that aligns with business objectives.

Before

Digital learning activities to prepare yourself for the training and its implementation:

  • Defining your training objectives.
  • Conducting a self-assessment of your skills.
During - Group Session

1 - Sustainable Development and Corporate Social Responsibility (CSR): Concepts and Challenges

  • Understanding sustainable development: key issues and definitions.
  • Key regulatory aspects in French and European legislation.
  • CSR as a driver of innovation and new business opportunities.
  • Fundamental principles of Corporate Social Responsibility.

2 - The Shift in Business Frameworks Driven by CSR

  • Changes in time scales, spatial considerations, and performance indicators.
  • Emerging economic models: functional economy, collaborative economy, circular economy, etc.

3 - Building a CSR Strategy: Tools and Key Steps

  • ISO 26000: The international CSR standard as a reference framework.
  • Essential steps for implementation:
    • Conducting an internal and external assessment to identify key challenges in the business cycle.
    • Defining priority issues using the materiality matrix.
    • Formulating and deploying a CSR strategy.
    • Measuring impact and assessing effectiveness.
    • Communicating progress effectively while avoiding greenwashing.

Practical Exercise

Case study in groups: Structuring a CSR strategy.

4 - Leading Organisational Change for CSR Integration

  • Setting up a dedicated organisational framework.
  • Engaging stakeholders within the company.
  • Internal communication and training on CSR principles.
  • Integrating CSR into key business functions:
  • Procurement, HR, Marketing, Communication, Logistics, and more.
After

Digital learning activities to facilitate the implementation of your learning in the workplace:

  • Ready-to-use tools
  • Micro-practicing programme by email
Assessment

An online questionnaire to assess your acquired skills.

Objectives

The objectives of the training

  • Understand and embrace the concepts and challenges of Corporate Social Responsibility (CSR).
  • Develop a concrete, tailored CSR strategy.
  • Identify the key success factors for effective implementation within teams.
Strong points

The strengths of the training

  • Practical tools to define a CSR strategy.
  • A case study to ensure a solid understanding of key concepts.
  • Development of a personalised action plan.
  • This learning journey is eligible for 14 PDUs in the Power Skills area, to maintain your PMP® or PgMP® certification.
WT: Corporate Social Responsibility (CSR): Defining a Winning Strategy