Influencing and persuasion

How to convince your customers

In this highly competitive world, what gives your sales team the edge over their rivals? The answer is influence and persuasion, all of which helps make a sale and develops long-term client loyalty.

This course helps your team develop existing skills, hone natural talent, and share techniques that allow them to win those all-important contracts.

Suitable for sales executives or anybody in a role that involves selling products or services, delegates will learn winning techniques that lead to winning results.

The Influencing and Persuasion course blends e-learning and classroom training, and provides participants with a deep understanding of the principles of ethical selling; the elements that make up conviction and persuasion; identifying and understanding the customer’s needs and point of view; enhanced communication skills; listening techniques; building genuine relationships with clients, and using charisma.

Trainers use role playing, peer coaching, case studies and quick, effective exercises to ensure your team comes away with a hugely enhanced ability to influence and persuade clients.

By the end of the course, delegates will be able to:

• Actively listen, understand the customer’s values, and offer solutions that they really need
• Communicate well and display greater confidence in business dealings
• Use charisma, argument and persuasion to win more short-term sales and nurture long-term customer loyalty
• Share successful techniques with wider sales teams, using meaningful mutual values and approaches

Contact us today to discover how we can help your team to improve their influencing and persuasion skills