High Potential Leadership Programme

Sony DADC International High Potential Leadership Programme

Business need

High Potential Leadership ProgrammeSony DADC International is a leading disc and digital solution provider for the entertainment, education and digital solutions industries. The organisation was looking for a programme that would develop talent internally, supporting key people to take the next step from management to potentially reaching director level. They needed a strategy that would help them identify strengths and weaknesses, build skills, and allow identified future leaders to demonstrate their abilities and creativity within a supportive but challenging environment.


Cegos developed a new programme structured entirely around the Sony DADC’s needs, building in latest learning techniques and years of experience of developing leadership skills. The new programme combined real-life business challenges with classroom learning, delivered in such a way that those taking part could not only develop their own abilities, but produce a product, service or solution that benefited the company.

One of the key aspects of the course was gaining early buy-in from senior level staff, who all committed to taking part, supporting their team, and investing time and effort in the programme. Presentations to the board also allowed the future leaders to perform under pressure, demonstrate lessons learned, and prove the added value their project represented.


The Sony DADC International High Potential Leadership Programme successfully allowed Sony DADC to identify and further develop future leaders, some of whom are already rising within the company as a result. It ensured a close working relationship between senior level staff and those taking part, enhancing communication and team work within the organisation. It also provided the company with several real-life business solutions that brought with them tangible results – projects included innovative ways to market DVDs, different ways to cut recycling costs, and examining methods of increasing the market share in Benelux – which actually rose from 3% to 27% over the nine month period the course was running.

The future leaders were able to combine classroom learning, online support, coaching and up-to-the-minute knowledge with a useful project that both directly benefited their company and also allowed them to showcase their potential.

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6980 2973

+65 6980 2973

08:00 - 17:30 Monday to Friday