Ready your business for the tech-savvy, experience-hungry generation
![]() |
- They’re always online – 86% use their smartphones multiple times a day, but many are aware this is excessive and are trying to cut down
- They’re avid users of Facebook and YouTube – despite rumours that Gen Z is abandoning Facebook, 71% use it more than any other social media. YouTube is also an extremely popular platform. Interestingly, Gen Z are savvier about what they post online than millennials and take extra care
- They’re preparing for and worried about the future – having come of age during a downturn in the global economy, they understand that the good life doesn’t come easy. As such, they take education and future planning seriously
- They’re socially aware – Gen Z are globally-minded, racially more integrated than previous generations and blind to diversity; many are indifferent to differences in race, gender and sexuality
- Make learning a big part of their jobThere is something of a disconnect between traditional education and the modern world that Gen Z inhabit. As such, some are choosing to forgo higher education and get into business earlier. Companies that offer a strong L&D package will attract the most entrepreneurial candidates, whilst graduates will favour those organisations that offer to continue their learning.
- Use social media to connectThere is much talk of digital transformation at the moment. Encourage engagement with Gen Z by making use of the latest platforms and software. However, use only social media that is relevant to the environment in which you operate.
- Embrace the technology they use to develop your companyGen Z are tech-savvy and generally need very little training to use the latest technology. Research the latest digital innovations that will benefit your business and introduce them now, if not already in place. You could even involve new recruits in this process as an added incentive to make a difference. Gen Z will be attracted to work with companies who have their finger on the pulse of modern working practices.
- Don’t forget the human touchGen Z, like any other generation, hate to be pigeonholed. Don’t try to use teen slang to talk to them – it’s patronising and a big turnoff. Instead, treat them as individuals, as adults, and give them plenty of opportunities to interact face-to-face with colleagues and clients.