Microlearning - its importance in corporate education
Microlearning brings several advantages, especially in corporate education, as Joana Teixeira argues in this opinion article.
Microlearning is a concept that emerged at the beginning of this century, largely as a response to the needs of a new trainee profile that was also beginning to be characterized.
When, in mid-2014, the Meet the Modern Learner study , carried out by analyst Josh Bersin, highlights that this is the learning strategy to combat information overload, distraction and impatience of a learner bombarded with information, Microlearning begins to find its space in the area of development.
What is it and how does it work?
This is a learning approach that capitalizes on the human brain's natural cognitive ability to absorb information in small amounts, involves delivering content in short segments and in different media formats. It also allows self-directed learning and is easily incorporated into a person's daily routine, resulting in more flexible and personalized learning.
In the study "Microlearning: A Modernized Education System", published in 2022 by the Journal of Applied Psychology, the data reveals that Microlearning can be extremely effective, particularly in online learning environments. And, by dividing the content into small modules, participants are able to assimilate and retain the information more effectively.
The advantages of this approach
There are several advantages that we found associated with the approach. First of all, a clear cost reduction, especially when compared to more traditional Macrolearning approaches. But also greater flexibility, in addition to the possibility of these solutions being delivered at the moment of need, and thus helping to improve performance and allowing the incorporation of learning into the person's daily routine. Combining this approach with the practice of learning anywhere, at any time, via mobile devices, such as smartphones and tablets, allows employees to learn on the move, applying new skills as soon as they acquire them.
But we don't stop there. With the increasing dependence on technology in the workplace and the emergence of concerns about Screen Fatigue, Microlearning emerges as a possible solution to this problem, by providing a form of learning that is, at the same time, effective, respectful towards health and that best responds to the vicissitudes of the also known as the Connected Generation, or Generation C.
The Impact of Microlearning on Generation C
Now, Generation C is not defined by age, but by its almost permanent connectivity and appetite for quick and direct information.
This generation values flexibility and immediacy of learning, preferring short, focused modules that can be consumed anywhere and at any time. By providing flexible, immediate, customizable and interactive learning content, Microlearning offers a learning approach that perfectly fits the lifestyle and preferences of this generational group.
It is important to remember that the success of implementing the approach in organizations depends on the underlying skills development strategy. The future of corporate education lies in the ability to effectively integrate Microlearning into professional development practices. And this must be done by adjusting to the needs and demands of an increasingly dynamic and digital world of work.
By Joana Teixeira
Head of Digital Learning at CEGOC