At the end of September, Cegos will launch our first Business Transformation Summit – a live-streaming conference featuring specialists in all things digital.The event promises to be a real treat, where international experts will reveal their secrets to help boost performance, productivity and marketing in your company.To whet your appetite, here is a brief look at each of the topics that will be covered:
Think and Act Small – Get Big Results
With the content marketing boom reaching saturation point, companies are looking for new ways to cut through the noise and get themselves heard. Enter the concept of ‘micro-marketing’ – using bite-sized content to hit the right audience without overwhelming them.“Mass marketing is dead,” says Business Futurist Greg Verdino. “The next big thing is indeed very small. Micro-marketing empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the micro-content explosion.”
The 70:20:10 Model – The Equation that Transforms Productivity
Much research has gone into how people learn most effectively in the workplace, and one of the most successful models to come out of this research is known as 70:20:10. The idea is that we learn 70% of our knowledge on the job, whilst 20% comes from interactions with colleagues and 10% from formal education.The rise of the Internet in workplace training has had an impact here, but many experts agree that the 70:20:10 model still holds out, and can be implemented into company strategy with excellent results.
Gamification – Using Tech to Engage the Professional Learner
It’s a buzzword in modern business, although many people still aren’t quite sure what Gamification actually is. In short, Gamification takes place when you apply the principles of game-playing to an activity and improve engagement. It is commonly used these days in corporate training, and has proven to be a useful concept, especially when some form of competition is introduced. Gamification is particularly successful in areas that require group input, and is now becoming a common element in much of the training that takes place in the business world.Cegos invites you to join our Business Transformation Summit, and learn more about these topics to help reinvigorate your company. The live-streaming 3-hour conference will happen on Thursday 29th September, 9:30am – 12:30pm GMT (4:30 – 7:30pm Singapore Time), and places are limited. However, if you can’t make the live session, you can access a recorded version until 5th October. To secure a 33% discount and pay only €100 (SGD $), book your Early Bird ticket here before 23rd September. Standard tickets at €150 (SGD $) are available until 30th September.