Argue according to the customer profile


  • Learn about the SONCASE method to adapt your arguments according to client profiles.
  • View an example of how to use the method.
  • Practise developing adapted arguments by interacting with different characters.

For who ?

All commercial.


Detect the customer profile and present customer benefits adapted to the identified profile.


For each situation, a contribution of expertise that explains why your answer is appropriate or not. The possibility to repeat the training to further anchor your reflexes and improve yourself!

Average Duration

7 minutes

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