Write Persuasively, Get Results

Friday 25th August, 2017 – 9:00am-5:00pm
Cegos APAC, 152 Beach Road, Gateway East, Level 28, Singapore 189721

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Clear, persuasive writing is crucial to doing good business, and is an essential skill in today’s competitive world.

On this one-day course – facilitated by global communications expert Neil Stoneham –  you’ll learn how to write in a focused and persuasive way, and improve your business prospects considerably. No more convoluted emails or weak proposals. Your writing will shine and turn prospects into customers, or colleagues into willing collaborators.

This course will help you:

  • Structure your writing to engage the reader and persuade them to act
  • Sharpen up your writing, so that it makes perfect sense
  • Gain the confidence to write better and write faster
  • Avoid clichés, jargon and other bad writing habits that turn off your reader

Course content

In just one day, we’ll show you how to transform your writing and overcome the obstacles that prevent you from writing well.

Topics include: Understanding your audience and objective; how to cut out excess; the art of clarity; passive vs active voice; creative and persuasive writing secrets.

This practical course includes individual feedback from the trainer.

Who is this suitable for?

Any business professional who needs to write more effectively.

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Neil Stoneham is a global communications consultant who provides premium copywriting, training and consultancy services across Europe and Southeast Asia. Originally from the UK, Neil has written for many high-profile organisations and publications, having spent time as a journalist for the Bangkok Post. He has also delivered business writing and presentation workshops for multi-nationals, embassies and the British Chamber of Commerce, amongst others.



Price: SGD $299 per person (includes course materials and light refreshments)


For more information, contact us at learn@cegos.com.sg or call (+65) 6827 5632

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As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

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At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

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We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

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Hutchinson Group

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Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

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We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

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Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6827 5632

+65 6827 5632

08:00 - 17:30 Monday to Friday