Write Persuasively, Get Results
Duration: One-day (7 hours)
Clear, persuasive writing is crucial to doing good business.
These days, most people read off a screen and absorb only around 30% of text. That means your writing must be clear, well-structured and persuasive from the outset to even stand a chance.
Learn how to write in a focused and persuasive way, and you improve your business prospects considerably. No more convoluted emails or feeble proposals. Your writing will shine and turn prospects into customers, or colleagues into willing collaborators.
On the flipside, mediocre or convoluted writing gets in the way of good business and loses you revenue.
This course will help you:
- Structure your writing to engage the reader and persuade them to act
- Sharpen up your writing, so that it makes perfect sense
- Gain the confidence to write better and write faster
- Avoid clichés, jargon and other bad writing habits that turn off your reader
Course content
In just one day, we’ll show you how to transform your writing and get to grips with the obstacles that prevent you from writing well.
Topics include: Understanding your audience and objective, how to cut out excess, the art of clarity, passive vs active voice, how to be creative and write persuasively.
We use real-life situations to illustrate points, and this highly practical course includes individual feedback from the trainer.
Who is this suitable for?
Any business professional who needs to write more effectively.
What previous clients have said
“Since the training, I have definitely seen an improvement, not only in the quality the writers are delivering, but also in their motivation and interest levels when working on content.” Katrina Melvin, Communications Manager, Quintiq, Malaysia
“The response from participants was overwhelmingly positive and managers thought the course was productive and good value for money. Neil designed workshops that met a variety of needs (from writing correspondence to reports) and gave individual feedback and support.” Tom De, Corporate Manager, British Embassy, Thailand
About the facilitator
Neil Stoneham is a global communications consultant who provides premium copywriting, training and consultancy services across Europe and Southeast Asia. Originally from the UK, Neil has written for many high-profile organisations and publications, spending some time as a journalist for the Bangkok Post in Thailand. He has also delivered business writing and presentation workshops for multi-nationals, embassies and the British Chamber of Commerce, amongst others.
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For more information, contact us at learn@cegos.com.sg or call (+65) 6827 5632
