Key Account Management

How to sell your action plan and involve and manage stakeholders

1. Which levers can boost performance with your company's strategic customers?

2. How to build productive relationships with decision-makers and nurture your customer network?

Strategic customer accounts are all about long term partnerships. The Key Account Management programme from Cegos is designed to equip sales directors and key account managers with an array of tools to help them stay in command of the task at hand.

You will be able to develop a comprehensive and effective approach covering every role your function entails and to roll-out an action plan to manage your accounts efficiently.

This course will enable you to optimise the strategic account management organisation and secure additional turnover by nurturing loyalty within your customer through a strategic consulting approach.

To discover more about Cegos, and how the Key Account Management programme could benefit your sales team, view the short video, or download the Course Guide using the links on the right hand side.