​Beat those productivity blues

26th February 2018


Busy executives have all been there. The flash of inspiration; that moment of adrenaline as you think of the idea that will change your business forever. You write it down, put it on your ‘to do’ list, then enthusiastically share it with colleagues over a coffee. Everyone agrees it’s a great idea. You’re pumped.

But you get back to the office and have to trawl through 101 emails. Then you’ve got that 2-hour staff meeting you really don’t need to attend. Plus, that deck needs doing for the pitch tomorrow and you’ve got a dinner date at 7. The enthusiasm flags. Real life, and work, gets in the way.

It doesn’t have to be like this, however.

Selecting which kind of tasks and low-value work to junk makes a huge difference to your productivity, morale and engagement with your work. You’ll also have the time and energy to follow through on that inspirational idea, focusing on making it a reality and transforming your business.


American entrepreneur Juliet Funt – CEO of WhiteSpace at Work – has been advising clients on how to do just that for many years now. She has helped with several high-profile companies, including Proctor & Gamble, Pepsico and, with their very apt slogan ‘Just Do It’, Nike.


So, what is ‘WhiteSpace’ all about?

According to Juliet, it’s all about making room for those ah-ha, breakthrough, game-changing ideas.

“When a company adds WhiteSpace, you can almost hear an audible sigh of relief as a path is cleared back to strategic thinking and focus,” she says.

“Every executive and team has only a select handful of true priorities. And they’ll do anything to move them forward quickly and triumphantly. But when talented workers are lost in unnecessary emails, meetings, reporting and other low-value tasks, they crawl toward these pivotal objectives. Distraction, interruption and unnecessary complexity further addle their creative spark. And they have no time to think.”

When professionals make more space for thinking, they become more creative and productive. And being selective about which meetings to attend and what emails to ignore unlocks a whole stack of time to be spent on the really important, high-value tasks…like seeing through that amazing idea from start to finish.

It’s also about avoiding a breakdown. What Juliet calls the ‘Age of Overload’ is driving too many professionals to distraction and burning them out. Stressed, overworked professionals are naturally going to spend a lot of time being low energy and demotivated; exactly the opposite of what you need.

Cegos is delighted that Juliet will join us for our free webinar – The Secrets of True Productivity – in which she will give away her game-changing tips for beating the enemies of productivity and helping you stay focused.

It will be especially useful for guests of our upcoming event – Brave New Ways of Working. With so much going on this year, the seminar will help you select the workshops you should attend and the people you should meet, ensuring you to get the most out of the day.

The webinar, live from Los Angeles and moderated by our regional MD, Jeremy Blain, will be delivered from 10:45am to 11:45am, Singapore local time.

Register your free place on the webinar here

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