Barilla & Cegos outstanding programme wins a Gold Award!


Barilla and Cegos recently won a Gold Brandon Hall Award for the project Learn to Fly. This outstanding onboarding programme received a recognition in the “Best Advance in Employee Engagement” category.

Testimonial from Filippo Romanini, Learning & Development Director, Barilla

Developing employee engagement and productivity

Aware of the importance of strong employee engagement, Barilla aimed to build loyalty from the very beginning of the delegates’ work journey. Three years ago, they chose Cegos to develop and rollout an onboarding programme. “Learn to Fly” was born. Tailored at young professionals and newcomers, it prepares them to become the future leaders of Barilla.

Based on past experiences, the company understood that the programme’s success lied in adopting a global new and unified approach. It was also key to ensure that delegates would quickly be operational while embodying the company values and purpose: “Good for You, Good for the Planet”.

The programme is designed for participants to develop personal effectiveness, communication skills, relationship skills and decision-making skills, through different training modalities – a blend of face to face and virtual learning. The training approach is centered around an engaging way of teaching, highly interactive and impactful exercises and defined paths for implementation in the workplace.

Learn to Fly is a standardised programme across the world. However, to meet local needs delivery could be adapted to the local languages.

Since its launch, three years ago, over 500 people have been trained across nine countries in Europe and America. Given the success of the programme, it also became available to managers willing to improve their skills.

Overwhelmingly positive results

  • Excellent participants’ satisfaction: 4,2/5 accumulated satisfaction rate, which is considered outstanding for Barilla
  • Utility and applicability of learned abilities, skills and knowledge in daily work
  • Common language shared by participants throughout the group
  • Despite travel restrictions due to the global lockdown, the programme is still running on full digital mode.

What made a difference?

  • Design and approach of the programme ensured participants were engaged from the beginning.
  • Cegos’ L&D expertise and its ability to quickly understand Barilla’s strategy and needs.
  • Strong international infrastructure and geographic reach of Cegos
  • Creation of a central corporate structure, key to establish global alignment.
  • Standardisation of the programme ensured a common language and culture across the world

About Barilla

Barilla is an Italian family-owned food company. Established in 1877, it is now an international Group located in more than 100 countries, with more than 8.000 employees worldwide.

It is world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia. The group is recognized worldwide as a symbol of Italian know–how.

About the Brandon Hall Awards

“Organizations around the world highly value Brandon Hall Group Excellence Awards – so much so that we received a record number of applications in the middle of a global pandemic,” said Rachel Cooke, Brandon Hall Group COO, and leader of the HCM Excellence Awards Programme. “The awards provide valuable recognition and validation of best practices in all areas of HCM at a time when they have never been more important to both employers and employees.”

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the programme, functionality, innovation, overall measurable benefits.

The award winners list is available on the Brandon Hall Awards website.

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