Boost your team’s ability to engage clients, build trust, and close deals with confidence. This interactive sales training is led by Shawn D’Cotta, Head of Office (APAC) at Cegos Asia Pacific, and equips participants with practical techniques to elevate their sales conversations and achieve stronger results.

Through a structured approach, participants will learn how to:

• Adopt a neutral mindset when asking questions – create a safe space for open dialogue without rushing to pitch.
• Acknowledge and validate customer choices – build rapport and trust by affirming current setups before influencing change.
• Use positive framing to highlight gaps – surface limitations of the current state respectfully.
• Guide customers to realize value themselves – ask strategic questions that lead clients to uncover benefits independently.
• Reformulate with balance and respect – summarize discussions by reinforcing strengths and collaboratively identifying areas for improvement.

This program is designed to help sales professionals master the art of asking, influencing, and closing with impact.

What Others Say About Shawn

"Shawn is a charismatic and energetic professional. I learned a lot about presentation skills and selling skills from him. Thanks a lot, Shawn!"

Sirana Tinmanee – Co-founder, Humanitude Singapore

"I recently attended his "Don’t Just Sell, Ask, Influence, and Win!" workshop, and it was one of the most impactful, insightful, and energizing sessions I’ve ever experienced. If you ever get the chance to learn from Shawn D'Cotta, don’t hesitate, just go! I recently attended his "Don’t Just Sell, Ask, Influence, and Win!" workshop, and it was one of the most impactful, insightful, and energizing sessions I’ve ever experienced.

𝐒𝐡𝐚𝐰𝐧 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐬𝐩𝐞𝐚𝐤𝐞𝐫, he’s a master storyteller, a strategic thinker, and a sales genius who transforms complex concepts into simple, actionable strategies. His deep expertise and engaging delivery kept us hooked from start to finish.

What made his session extraordinary?

• The SAFIR Model : A brilliant framework to ask, diagnose, and influence rather than just pitch.
• Real-world relevance : Using movie scenes (Boiler Room, AIR) to illustrate powerful persuasion techniques.
• Interactive & dynamic : No boring lectures! We dove into role-playing, case studies, that made learning fun and practical.
• Mindset shifts : His golden rules, "Be curious, not pushy," "Sell outcomes, not products," and "Respect the relationship first", completely changed my approach to sales.

Shawn’s passion for teaching and his ability to simplify, inspire, and empower is unmatched. He doesn’t just share knowledge, he ignites transformation.

If you want to elevate your sales game, influence with integrity, and close deals with confidence, learning from Shawn is a must. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮, 𝐒𝐡𝐚𝐰𝐧, 𝐟𝐨𝐫 𝐚𝐧 𝐮𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩!"

Achmad Sholehuddin – Senior Manager, EFESO

"Shawn is very passionate on his role. You can immediately see this if you got the chance to meet him in person. I was very satisfied when He delivered very insightful sessions to our network, and I am sure that everybody feels the same. His knowledge comes from years of experience, and passion. I am glad to be able to have the chance to work with Shawn."

Hadi Hadad – Training Manager, BMW Indonesia