Writing Training

Write Persuasively, Get Results

Duration: One-day (7 hours)

Clear, persuasive writing is crucial to doing good business.

These days, most people read off a screen and absorb only around 30% of text. That means your writing must be clear, well-structured and persuasive from the outset to even stand a chance.

Learn how to write in a focused and persuasive way, and you improve your business prospects considerably. No more convoluted emails or feeble proposals. Your writing will shine and turn prospects into customers, or colleagues into willing collaborators.

On the flipside, mediocre or convoluted writing gets in the way of good business and loses you revenue.

This course will help you:

  • Structure your writing to engage the reader and persuade them to act
  • Sharpen up your writing, so that it makes perfect sense
  • Gain the confidence to write better and write faster
  • Avoid clichés, jargon and other bad writing habits that turn off your reader

Course content

In just one day, we’ll show you how to transform your writing and get to grips with the obstacles that prevent you from writing well.

Topics include: Understanding your audience and objective, how to cut out excess, the art of clarity, passive vs active voice, how to be creative and write persuasively.

We use real-life situations to illustrate points, and this highly practical course includes individual feedback from the trainer.

Who is this suitable for?

Any business professional who needs to write more effectively.

What previous clients have said

“Since the training, I have definitely seen an improvement, not only in the quality the writers are delivering, but also in their motivation and interest levels when working on content.” Katrina Melvin, Communications Manager, Quintiq, Malaysia

“The response from participants was overwhelmingly positive and managers thought the course was productive and good value for money. Neil designed workshops that met a variety of needs (from writing correspondence to reports) and gave individual feedback and support.” Tom De, Corporate Manager, British Embassy, Thailand

About the facilitator

Neil Stoneham is a global communications consultant who provides premium copywriting, training and consultancy services across Europe and Southeast Asia. Originally from the UK, Neil has written for many high-profile organisations and publications, spending some time as a journalist for the Bangkok Post in Thailand. He has also delivered business writing and presentation workshops for multi-nationals, embassies and the British Chamber of Commerce, amongst others.

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

We'd love to hear from you

+65 6827 5632

+65 6827 5632

08:00 - 17:30 Monday to Friday