International Communication Project
Total Digital Academy
"At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success."
Patrick Antoine, Manager - Digital Academy
Business need
Total is a global, integrated energy producer and provider, the world’s fifth-ranked international oil and gas company and second-ranked photovoltaic solar operator. To support the deployment of its digital strategy, Total set up the Total Digital Academy. Its aims were to develop the group’s communication staff’s skills, within the framework of a corporate campaign called Committed to Better Energy.
Solution
Cegos worked closely with the client to initially devise a international communication project programme called First Steps in Corporate Digital Communication. The three-day course familiarised delegates with the overall digital communication strategy, as well as key topics such as best practice for writing digital content; how to manage and moderate a Facebook page and how to manage a local corporate website. Cegos trainers and Total staff delivered the training to teams across 23 countries in Europe, the Americas, Asia and Africa – in only five weeks.
Benefits
Although the timeframe for this international communication project was extremely compact, partnership working between Cegos and the client meant that deadlines were met, and the training was delivered where it needed to be delivered within the five week period. Cegos’ international expertise and global network of consultants were able to ensure that consistent and effective training was carried out worldwide in a way that met Total’s requirements.
The international communication project training itself received high levels of employee satisfaction feedback, as it met staff needs and enabled them to go back into the workplace and very quickly start implementing their new skills. A down-to-earth approach to both content and delivery meant that the communications teams were able to hit the ground running, and provide a consistent group-wide implementation of the Committed to Better Energy campaign.