How to build a solid and positive company organizational culture step by step

Organizational culture is a strategic asset that can drive a company towards success or lead it to the most resounding failure.

But what exactly does organizational culture entail? 

In this article, we will explain in great detail what organizational culture consists of and what steps you must follow to implement it correctly. 

What is organizational culture?

Organizational culture is the set of values, norms and practices that characterize a company.

But it is also the way in which employees relate to each other, the way decisions are made, how collaboration is encouraged or how goals and objectives are established.

That is, organizational culture is the identity of a company in its broadest concept. 

And, in the same way that the way people are and act can mark their destiny, organizational culture can also affect the long-term future of companies.

The importance of organizational culture for business growth

Organizational culture not only defines the identity and work environment of a company, but also determines the type of relationship it establishes with its employees and customers. And, as you can imagine, these relationships can have a great impact on the growth of the company.

For example, if a company has an organizational culture based on trust and mutual respect, it will foster loyalty and satisfaction among its employees. When an employee feels valued, he is more committed to his work and increases his efforts to achieve the company's goals. 

Which translates into an increase in productivity and efficiency that directly contributes to business growth.

In the same way, when a company adopts a customer-oriented organizational culture , where excellence in service and consumer satisfaction is prioritized, it will be able to create stronger and more lasting relationships with them. 

In this case, employees will strive to offer better service to their customers and, as a consequence, purchases will become more recurring . It is also possible that these customers, satisfied with the treatment received, recommend the company to other consumers and become brand ambassadors . 

Therefore, this type of organizational culture drives business growth through the retention of existing customers and the acquisition of new customers.

However, an organizational culture that is toxic or misaligned with the company's objectives can have the opposite effect. 

That is, when a company's employees experience a negative work environment, with poor communication, lack of support and no development opportunities, it is very likely that their level of commitment and satisfaction will decrease. 

Which entails a series of factors that greatly hinder the growth of a company. Such as, for example, decreased productivity , high staff turnover and poor brand image.

Hence, the creation of a positive organizational culture aligned with the company's valuesbe a determining factor for business growth. 

Well, a well-defined culture can provide a solid foundation to improve team cohesion , decision making and to retain talent. In addition to generating a collaborative and inspiring work environment that will boost the productivity and satisfaction of customers and employees. 

But how do you build a strong and positive organizational culture?

5 steps to implement a successful organizational culture

Building a successful organizational culture takes time and effort, but by following the advice below, you will be able to experience all its benefits.

1 - Define and communicate the company values

Establish the core values ​​that will guide your organization's behavior and decisions and communicate them to all team members. Make sure they are understandable and applicable on a daily basis.

2 - Encourage participation and collaboration

Create spaces where employees can actively participate in decision making and problem solving. Encouraging collaboration and promoting communication between different departments is crucial for effective project management . 

3 - Design coherent policies and practices

Aligns human resources policies, reward systems and management practices with company values ​​and objectives. That is, make sure that all adopted policies are consistent and support the desired organizational culture.

4 - Promotes learning and development

Provide learning and professional development opportunities for your employees. Invest in mentoring or training programs for companies that promote individual and collective growth and, in turn, reinforce the key values ​​and competencies of the organizational culture.

5 - Evaluation and continuous improvement

Establish evaluation mechanisms to measure the impact of organizational culture on the company. You can conduct surveys, organize focus groups, or regularly review the degree of alignment with established values ​​and objectives. This information will help you identify areas for improvement and make the necessary adjustments.

And that's it for this article on organizational culture.

If you want to continue learning about organizational culture, we recommend our Corporate Culture Workshop. An intensive and practical training that will give you all the keys and tools to create an effective organizational culture.